Top 10 Best Email Tools for Bloggers (2026)

Kit lists a free plan for up to 10,000 subscribers, with Creator at $33 a month (about £24.70) or $390 billed yearly (about £291), and Pro at $66 a month list price (about £49), shown at $50 with a first-year offer. Paid plans move to the next subscriber tier automatically as your list grows. The page's comparison table and pricing cards disagreed on subscriber limits for paid plans, so confirm with Kit before relying on either.

Price: free up to 10,000 subscribers, or about £24.70 a month ($33) for Creator. Good at: growing and selling to an audience. Best for: creators who want to grow and sell. Watch out for: the price rising with your list, and the unclear paid-plan subscriber limits.

MailerLite has a free plan with 250 subscribers and 2,500 monthly emails. Paid plans start at $12 a month (Comfort, about £9) with Power from $25 a month (about £18.70), and yearly billing saves 10%.

Price: free for 250 subscribers, or from about £9 a month ($12) for Comfort. Good at: simple, affordable newsletters. Best for: a straightforward first email tool. Watch out for: the free plan's 250-subscriber limit.

beehiiv has a free plan for up to 2,500 subscribers with unlimited sends and its own branding. Lite is $49 a month billed yearly (about £36.60, up to 100,000 subscribers) and Pro is $95 a month billed yearly (about £71). It lists a 0% take rate on paid subscriptions, though Stripe's fee still applies.

Price: free up to 2,500 subscribers, or about £36.60 a month billed yearly ($49) for Lite. Good at: newsletter publishing with growth tools. Best for: newsletter-first writers. Watch out for: the jump from free to $49 a month, and beehiiv branding on the free plan.

Brevo's free plan allows up to 300 emails a day, but only after Brevo approves your account for sending. Paid plans start with Starter at 5,000 emails a month, with yearly billing 10% lower. The page checked did not show the prices, so none are given here. Best for: sending volume on a budget. Watch out for: daily send limits and account approval.

Mailchimp's free plan covers 250 contacts and up to 500 emails a month, with sending pausing if you exceed the limits. Essentials is listed at $13 a month for 12 months (about £9.70), Standard at $20 (about £15) and Premium at $350 (about £262), with a 14-day trial on the first two. The page did not show the price after the promotional 12 months.

Price: free for 250 contacts, or about £9.70 a month ($13) for Essentials for the first 12 months. Good at: a familiar, full-featured email tool. Best for: bloggers who want an all-rounder they have heard of. Watch out for: small free limits, and promo pricing with the later price not shown.

Buttondown is a clean, minimal tool. It lists the first 100 subscribers as free, with paid add-on tiers at $9 (about £6.70), $29 (about £21.70) and $79 (about £59) a month adding things like segmentation, paid subscriptions and automations. Prices assume at most one email a day to your full list. Best for: writers who want simplicity. Watch out for: add-on pricing and a small free tier.

Substack is free to start, and once you charge for subscriptions it takes 10% of revenue plus Stripe's card fees. It handles hosting and sending in one place. Best for: writers who want to publish and charge with no setup cost. Watch out for: the 10% fee on paid subscriptions, and less control over design and growth tools than some others.

Flodesk focuses on beautiful email design. Its page lists a free plan, with Lite at $25 a month ($19 on annual billing, about £18.70 or £14.20), Pro at $28 ($25 annual, about £21 or £18.70) and Everything at $54 ($49 annual, about £40 or £36.60) for up to 1,000 subscribers, rising with your list. Best for: design-led newsletters and brand emails. Watch out for: prices rising with your list.

AWeber's page links to a free option but did not list its limits. Lite is $12.49 a month billed annually (about £9.30) and Plus is $19.99 (about £15), with the prices rising with your subscriber count; its example at 500 subscribers lists Lite at $15 and Plus at $30 a month. Best for: creators who want a proven platform with support. Watch out for: confirm the free plan's limits.

GetResponse adds automation, landing pages and funnels to email. Its page lists Starter at $19 a month ($15.58 billed annually, about £14.20 or £11.70), Marketer at $59 ($48.38, about £44 or £36) and Creator at $69 ($56.58, about £52 or £42), and mentions a free account with limits and a 14-day trial of premium features. Best for: bloggers who want automation and funnels. Watch out for: a steeper learning curve and higher cost than simple newsletter tools.